Position
Executive Vice President, Energy Future Holdings, and Chief Commercial Officer, Luminant

Profile
Mac McFarland is chief commercial officer of Luminant and executive vice president of mergers and acquisitions and strategy for Energy Future Holdings Corp. EFH is a Dallas-based energy company with a portfolio of competitive and regulated businesses, including Luminant, the competitive power generation subsidiary, and TXU Energy and Oncor. Luminant's activities consist of plant, mine, wholesale marketing and trading, and development operations.

McFarland's accountabilities at Luminant include optimizing the dispatch and value of Luminant's generation fleet. He also manages the commodity (power, gas and coal), transportation (rail) and emissions requirements for Luminant's operating assets and ensures development of a distinctive point of view on commodity dynamics in critical markets and geographies. Additionally, he drives asset management, trading and portfolio management in ERCOT and builds those capabilities for new growth markets; directs the execution of the long-term heat-rate hedging program with end-use customers in the municipal, cooperative and industrial segments; and provides oversight of Luminant's state and federal wholesale market design and advocacy activities. McFarland is also leading generation development activities, including the development of new nuclear units at Comanche Peak and renewable energy investments.

McFarland's EFH accountabilities include mapping out the overall corporate strategy, resolving key strategic decisions and issues, and setting specific priorities for growth, investment and mergers and acquisitions. He also leads EFH's mergers, acquisitions and divestitures, ensuring the organization is at the forefront of knowledge on strategic and competitive challenges and opportunities facing it. Finally, McFarland ensures consistent and robust valuation of all major capital decisions, communicating the strategic vision to major stakeholders.

Prior to joining EFH, McFarland held leadership roles in the finance, mergers and acquisition, and marketing and trading organizations at Exelon Corporation for nearly 10 years. Prior to Exelon, he held various commercial finance and engineering positions in technology and architect-engineering-construction firms.

Education
McFarland holds a bachelor's degree in environmental engineering from Virginia Tech and a master's degree in business administration from the University of Delaware where he was a Bertuch Fellow. He received a professional engineering license from the state of Delaware.

Family
Married with two daughters, McFarland and his family live in Dallas.