Position
Chairman and CEO, TXU Energy
Profile
Jim Burke is chairman and CEO of TXU Energy, a market-leading competitive electricity retailer, powering the lives of more Texans than any other retailer. TXU Energy is a subsidiary of Energy Future Holdings Corp., a Dallas-based energy company with a portfolio of competitive and regulated businesses that also includes Luminant and Oncor.
Burke has led TXU Energy since August 2005 after joining in late 2004 as senior vice president of TXU Energy's residential markets. TXU Energy is the largest retail electricity provider in Texas. The state has the largest competitive electric market in the U.S., with customer choice implemented across all customer segments. Burke has led the business through significant changes in the business model, including customer care, billing, information technology, marketing and sales, and regulatory and legislative affairs, as well as commodity risk management. His vision is to establish TXU Energy as the most customer-centric retailer providing solutions for customers to predictably manage their energy costs and overall usage in an effort to be the preferred provider in the marketplace.
Prior to joining TXU Energy, Burke was president and chief operating officer of Gexa Energy. Gexa Energy was a rapidly growing start-up electric retailer based in Houston, subsequently acquired by FPL in 2005. Gexa Energy served both residential and commercial accounts. Prior to Gexa Energy, Burke was senior vice president of consumer operations with Reliant Energy, responsible for all customer care, billing and transaction management. Before that role, he was vice president of residential marketing. Burke has been working in the retail electric industry for the past nine years and has gained broad experience in this very active market in both the residential and commercial segments.
Prior to his experience in competitive electricity markets, Burke was with The Coca-Cola Company for six years, working both domestically in the juice division of The Minute Maid Company and internationally in the expansion of the juice business through Coca-Cola Bottlers in Latin America, South Africa and Hong Kong. Prior Coca-Cola, he was a management consultant for Deloitte Consulting.
Civic Involvement
Outside of his responsibilities at TXU Energy, Burke serves on the board of trustees of the Catholic Foundation. He is also an advisory board member for the Tulane University Energy Institute.
Education
Burke is a graduate of Tulane University, earning a bachelor's degree in economics and a master's of business administration in finance and general management. Burke is a licensed certified public accountant and has also earned the designation as a chartered financial analyst.
Contact Information
Jim is interested in hearing your feedback and how TXU Energy can serve you better. If you would like to email Jim Burke, you can reach him at jburke1@txu.com.