Statistics are for the 2004-2005 turnaround period versus 2003.
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Structural Advantages
Wholesale
- Access to largest ERCOT generation fleet
- Access to largest ERCOT retail position
- Incumbent expertise in regulatory advocacy and market design
Retail
- Large-scale competitive retailer
- Loyal customer base
- Strong brand recognition
- Superior service
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Strategy:
Improvements to the
core businesses
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Strategy:
Organic growth
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Strategy:
Transactions outside Texas
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Return the North Texas consumer franchise to profitability
- Introduce innovative products and pricing plans that provide sustaining margins
- Continue to redefine customer service to distinguish TXU Energy from its competitors
- Continue to advocate a market-based structure that encourages competition
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Opportunistically build profitable businesses in other Texas customer segments
- Penetrate South Texas market
- Focus on profitable segments in small, medium, and large commercial businesses
- Continue to drive cost leadership to enhance competitiveness across all segments
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Monitor potential opportunities to expand in other regions if and when they develop
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Progress to Date
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- Improved customer service
- Reduced call answer times 96%
- Reduced PUC complaints 57%
- Reduced costs to an estimated 25% better than competitors' costs
- Launched new products
- TXU Energy Rewards+ (200,000 participants)
- Peace of Mind fixed-price plans
- TXU Energy Market Tracker+, which adjusts with gas prices
- Improved targeting and streamlined business pricing processes
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TXU Energy Rewards+ and TXU Energy Market Tracker+ are either registered trademarks or service marks of TXU Energy.
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