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EFH Vision, Values & Core Operating Principles

Energy Future Holdings’ vision is to be recognized, through its operating businesses, as a leader in the energy industry and an enabler of economic development and social progress by providing safe, reliable, affordable and environmentally sustainable power.

At Energy Future Holdings and our business units, we espouse values that embody every aspect of our companies and are critical to building successful businesses.


  • Honesty and integrity
  • Mutual respect
  • Innovation
  • Competitive spirit
  • Diversity

Core Operating Principles:

We will achieve our vision and demonstrate our values through our core operating principles:

  • Safety: Placing the safety of our communities, customers and employees first
  • Environmental stewardship: Continuing to make strategic and operational improvements that lead to cleaner air, land and water
  • Customer focus: Delivering products and superior service to help customers more effectively manage their use of electricity
  • Community focus: Being an integral part of the communities in which we live, work and serve
  • Operational excellence: Incorporating continuous improvement and financial discipline in all aspects of the business to achieve top-tier results that maximize the value of the company for our stakeholders, including operating world-class facilities that produce and deliver safe and dependable electricity at affordable prices
  • Performance-driven culture: Fostering a strong values- and performance-based culture designed to attract, develop and retain best-in-class talent