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Energy Future Holdings Launches POV Blog


Delivering business updates on key developments, commentary on critical issues and perspective on the conversations shaping our portfolio of companies, the energy industry and the state of Texas.

POV-feature-news-landingWith a portfolio of energy companies that serve the high-growth Texas electricity market, Energy Future Holdings is at the forefront of discussions and decisions that power the lives of millions of Texans. EFH is launching its own POV blog to provide essential news and commentary on the latest developments in the energy industry.

POV offers updates about EFH, the company’s competitive businesses, Luminant and TXU Energy, and our people. Updated daily, the blog is a resource for energy industry news, market views and commentary on the day’s most discussed trends and topics.

“The POV blog represents leaders, concepts and ideas from all three companies,” said Allan Koenig, vice president of corporate communications for Energy Future Holdings. “It’s where we will post business updates, share opinions and facts on critical issues, and add dimension to the conversations shaping our company, our industry and our state.”

Content crafted to inform a broad audience – from lawmakers and regulators to media and consumers – is created by the communications department to include informative headline summaries and commentary from experts within EFH, Luminant and TXU Energy.

Designed for use across platforms, POV is populated with news in eight categories: our views, our people, company news, environmental issues, resource adequacy, energy policy, retail market and Texas.

The blog’s collection of news, presentations and video content can be accessed at POV.EnergyFutureHoldings.com.