Home / News Releases / New Brand Encourages Energy Efficiency in Daily Life

New Brand Encourages Energy Efficiency in Daily Life

09-14-2010

DALLAS –

Brightensm to Help Customers Cut Usage and Save Cash

Drop the kids off at day care? Check. Pick up dry cleaning? Check. Change thermostat setting…you forgot, huh?

If you are like many homeowners, changing your thermostat settings doesn’t always make it to the top of your to-do list. TXU Energy wants to help change that with its new BrightenSM brand, designed to bundle the company’s portfolio of energy savings solutions under one name.

BrightenSM is a group of energy saving solutions that will help customers better manage and reduce energy consumption to save you money. Products under the BrightenSM brand include the BrightenSM Power Monitor, BrightenSM iThermostat and the BrightenSM Online Energy Store. All are solutions designed to help you use less energyto save cash without sacrificing comfort or convenience. And BrightenSM products are designed to encourage an energy efficient lifestyle by incorporating earth-friendly habits into your daily routine.

“Energy efficiency is a lifestyle,” said Michael Grasso, chief marketing officer for TXU Energy. “The inspiration behind BrightenSM is centered on all of us embracing energy efficiency at our homes, at the office and wherever life takes us.”

Done playing with your gaming system? Turn it off using a smart power strip. Left home without turning off the air conditioner? Turn it down from your smart phone with the BrightenSM iThermostat. Doing laundry? Wait until the evening and save with TXU Energy Time of Use plan, a unique electricity plan that provides discounted electricity ratesfor most hours of the day.

BrigthenSM Online Energy Store: As energy- and budget-conscious Texans look for ways to use electricity more efficiently and save money, the BrightenSM Online Energy Store provides a one-stop shop for hard-to-find products that can make your home more energy efficient.

BrightenSM Power Monitor: TheBrightenSM Power Monitor is an in-home energy-monitoring device that helps you understand how and when you consume electricity and what that consumption costs.

BrightenSM iThermostat: The Web-enabledBrightenSM iThermostat allows you to control your home’s temperature over the Internet. The BrightenSM iThermostat’s online portal allows you to manage the settings for up to four thermostats, forecast your usage and costs, and get alerts all in one web accessible location.

TXU Energy Time of Use: As part of the BrightenSM group, TXU Energy Time of Use provides residential customers with smart meters in the Oncor and CenterPoint service territories greater control and potential savings of their energy use. By shifting energy consumption to nights and weekends, and using less energy between 1 p.m. and 6 p.m., Monday through Friday, May through October, you can save hundreds of dollars annually on your electricity bill.

Ready to make a change that will save you time, energy and money? Click here for more information:txu.com/energysolutions

About TXU Energy
TXU Energy is a market-leading competitive retailer that provides electricity and related services to more than 2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.

Media
Mike Gutierrez
972.816.2470

Top