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TXU Energy and Southwest Airlines® Show the LUV to Retail Electricity Customers in Texas

09-08-2011

DALLAS –

Now there’s more than one way to beat the heat, thanks to TXU Energy and Southwest Airlines. Starting Sept. 8, TXU Energy will offer customers a cool new way to save on electricity and earn Southwest Airlines Rapid Rewards® Points towards free flights.

As part of an exclusive offer from TXU Energy and Southwest Airlines, retail electricity customers in Texas who sign up on one of three new TXU Energy LUV 2 Fly plans can earn up to 30,000 Rapid Rewards Points to use towards free flights. Participating customers will also get guaranteed price protection against rising power costs, and a simple, fixed rate from TXU Energy.

“Customers always win when two great Texas companies come together like this,” said Michael Grasso, chief marketing officer of TXU Energy. “This exclusive partnership combines the unparalleled convenience and control that TXU Energy offers customers with the tremendous benefits and ease of the Southwest Airlines Rapid Rewards Program.”

“Our partnership with TXU Energy is a great addition to our Rapid Rewards Program,” said Ryan Green, Southwest Airlines’ senior director of loyalty & partnerships. “Members who have retail electric choice in Texas will now have the option to sign up for TXU Energy LUV 2 Fly plans and start earning Rapid Rewards points.”

TXU Energy LUV 2 Fly Plans
Customers who sign up for TXU Energy LUV 2 Fly 30SM get 10,000 Rapid Rewards Points toward free flights to any one of the 70+ destinations Southwest Airlines serves. And, customers receive an additional 10,000 points after their first 12 months on the plan and another 10,000 points when the term ends, for a total of 30,000 points.

Customers who sign up for TXU Energy LUV 2 Fly 24SM get 10,000 Rapid Rewards Points toward free flights to any one of the 70+ destinations Southwest Airlines serves. And, customers will receive an additional 5,000 points every year they’re on the plan for a total of 20,000 points.

Customers who sign up for TXU Energy LUV 2 Fly 12SM get 2,500 Rapid Rewards Points toward free flights to any one of the 70+ destinations Southwest Airlines serves. And, customers will receive an additional 2,500 points at the end of the term for a total of 5,000 points.

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Notes:
* First and second checked bags fly free. Weight and size limits apply.

The Rapid Rewards reward flight is free, but travel is subject to the government-imposed September 11th Security Fee of up to $10 per roundtrip. Number of points required to redeem for free flights is dependent on fare availability, destination, and time and day of travel, and is subject to change. All Rapid Rewards® rules and regulations apply.

About TXU Energy
TXU Energy is a market-leading competitive retailer that provides electricity and related services to approximately 2 million electricity customers in Texas. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004.

About Southwest Airlines Co.
In its 40th year of service, Southwest Airlines continues to differentiate itself from other low-fare carriers–offering a reliable product with exemplary Customer Service. Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded. Southwest serves 72 cities in 37 states and is one of the most honored airlines in the world known for its commitment to the triple bottom line of Performance, People, and Planet. To read more about how Southwest is doing its part to be a good citizen, visit southwest.com/cares to read the Southwest Airlines One Report(TM). Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 35,000 Employees systemwide. Earlier this year, Southwest Airlines completed the acquisition of AirTran Holdings, Inc., and now operates AirTran Airways as a wholly-owned subsidiary. AirTran serves 63 cities in 30 states and currently operates more than 790 flights a day. Additionally, AirTran serves seven international destinations in the Caribbean and Mexico. AirTran employs more than 8,500 Employees across the country.

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