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TXU Energy Celebrates First Year of iPhone App, Sees Mobile Traffic Double


Get out your iPhone, launch your TXU Energy Mobile App for iPhone® and start singing: Happy Birthday.

Today marks the one-year anniversary that TXU Energy customers have had access to review their usage, pay their bills and manage their accounts through the iPhone app. The app was launched in 2011 on the heels of the TXU Energy mobile website, which is optimized for any Internet-enabled smartphone.

Both tools were firsts of their kinds for retail electricity companies and the response has been tremendous:

  • Mobile customers have completed nearly 800,000 account transactions, including more than 230,000 payments with the iPhone app and the mobile website.
  • Mobile customers have logged into their accounts nearly 700,000 times.
  • More than 50,000 customers have downloaded the free app from the App StoreSM.

“We want to make it easy for our customers to do business with us,” said Jennifer Pulliam, director of innovation, TXU Energy. “That’s why we’re driving our solutions to the devices you already use day in and day out. We’re thrilled that so many customers are seeing the benefits of using our app for iPhone and our mobile website. We expect thousands more to join the mobile movement as we approach summer. Beyond checking and paying bills in just seconds, our mobile solutions can also give customers an edge on saving energy and money during the hottest months of the year.”