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TXU Energy Is Now the Official Electricity Sponsor of Baylor Athletics



Baylor University Athletics has atradition of excellence and success in the classroom and in competition.

TXUEnergy has a longtradition of exceeding expectations and supporting the communities it serves.

Those traditions have come togetheras TXU Energy becomes the official electricity sponsor of Baylor athletics.It’s a perfect time to kick off the new relationship as Baylor NationTMcelebrates its football tradition during a final season in Floyd Casey Stadium.

As the official electricity sponsorof Baylor athletics, TXU Energy is taking added family entertainment, Baylor-brandedgiveaways and electricity education to sporting events across the university,including Saturday’s football season opener against Wofford College.

The company also will give away seatupgrades at each home game. Fans can sign up for their chance to win in the TXUEnergy tent adjacent to the Baylor Alumni Network tent outside the stadium. Thecompany will also provide misting stations to keep Bear fans cool during theirpregame tailgating, as well as tips to keep Bear fans cool at home, too.

The partnership will enhance the gameday experience and introduce Baylor University traditions to the family of TXUEnergy customers. For example, fans attending the game on Saturday will noticethe TXU Energy Meter, which will measure just how loud they can be in supportof the Bears. Fans watching the games on television will enjoy the TXU EnergyHigh Energy Play of the Game.

To further celebrate the university’sstrong family traditions, TXU Energy will be the title sponsor for the Sept. 21Family Weekend football game against the University of Louisiana at Monroe.

“We couldn’t be more excited aboutbecoming part of Baylor tradition, supporting the university’s winning teams,and bringing special offers and activities to Baylor Nation,” said MichaelGrasso, chief marketing officer for TXU Energy. “Sponsorships like these let uscontinue our tradition of providing strong support in the communities where welive and work. Bringing that support to Baylor Athletics also gives us an evengreater presence in a growing Central Texas market and a strong connection withthe ever-growing Baylor family.”

Baylor Athletics Director Ian McCawsaid TXU Energy’s community involvement makes the company an ideal partner.

“We know our fans will appreciatethe added spirit that TXU Energy brings to our events,” he said. “TXU Energy ismaking a tremendous investment to support our programs and to add to thefamily-focused traditions here at Baylor University.”